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FUTURE, FOCUSED. FASHION
Water
Concious
Water is the most critical resource in the world. The textile industry is notorious for its water-intensive processes.
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While Denim Privé used 0.066 m3 or 66L per piece in 2021, the traditional amount of water used per piece is 80L. Our aim is to reduce this to 50L by 2025.
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The dying process traditionally accounts for 85 percent of water used in textile processing (Cotton, Inc).
We use the Blue Volt dyeing process to drastically reduce water consumption while producing vibrant, lasting blue hues. This process also reduces the use of salt, further preserving fresh water sources.
This innovative spray system reduces the intensive water usage from traditional dyeing systems.
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25%
More Water
25%
More Water
YILMAK Rainforest saves 25% more water compared to Silver Liner,
22%
LessWater
22%
LessWater
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Silver Liner, and Tonello UP utilises cutting-edge water-conserving technology that uses 22% less water than conventional models.
Our dying process
Our dying process
Our dying process is so optimised that the majority of process water consumption at our facility is from the washing process.
State-of-the-art technology from Jeanologia, Yilmak, Tonello, and Garmon help us maximise the water efficiency of our washing processes as we perfect the ‘modern vintage’ aesthetics of our jeans.
Denim Privé’s water cycle
Denim Privé’s water cycle
At the end of Denim Privé’s water cycle, we implement advanced technology to improve the quality of our wastewater. Denim Privé has one of the world's most advanced Effluent Treatment Plants (ETP).
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Our cutting-edge ETP has a capacity of 75 m3/hour. A portion of the leftover sludge is recycled. By design, the ETP's effluent parameters align with Zero Discharge of Hazardous Chemicals (ZDHC) Progressive.
Advanced
WastewaterTreatment
Advanced
WastewaterTreatment
As part of our commitment to advanced wastewater treatment and environmental protection, we adopt the better output principles of the ZDHC Roadmap to Zero Program and implement the ZDHC Wastewater Guidelines.
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The ZDHC is a collaborative effort between global brands, chemical suppliers, manufacturers, and other organisations to reduce the chemical footprint of the industry.
100% of our wastewater met ZDHC Manufacturing Restricted Substances LIst (MRSL v1.1) requirements
ABOUT US
OUR
STORY
Denim Privé is more than just a sustainable denim manufacturer. We are a team of creatives, craftsmen, visionaries, and innovators who value diversity, creative expression, and teamwork.
Established in 2018, Denim Privé is a vertically integrated unit of Kassim Group. Kassim Group is a part of several industries with a rich denim tradition spanning over thirty years.
We have an insatiable desire to innovative ways to give back to Mother Nature. Her continuous evolution inspires us to craft our denim with a conscious mind and a helping hand.
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